zuloogym.blogg.se - Creating content for wechat official account

#Creating content for wechat official account registration#
#Creating content for wechat official account verification#
#Creating content for wechat official account license#

#Creating content for wechat official account registration#

The registration process may be more daunting than the average social media platform that you’re used to but don’t fret, here’s a step-by-step guide to help you through it. A verified Service Account can activate WeChat Pay and other advanced functions for e-commerce. Service account - more suitable for businesses and organizations.This type is only available to Chinese entities. Subscription - more suitable for media, government, organization, and individual publishers who broadcast content to all of the account followers.Phone number (make sure your carrier does not block calls or messages from China).

#Creating content for wechat official account license#

Passport or Driver’s License of the account administrator.

#Creating content for wechat official account verification#

Registration is FREE, but for foreign business entities, yearly account verification is necessary to be fully activated, which costs $99 USD per year.Source: Michaelsoft Things to consider Cost The platform also offers data insights and statistics to help optimize account performance, and mini-programs inside the app (“app in app”) which make content creation and e-commerce features more flexible. These official accounts are also visible to all Chinese mainland WeChat users which means foreign companies can communicate, operate marketing campaigns, and engage directly with the Chinese market. But starting July 2018, WeChat allowed foreign business entities to create, control, and legally own a WeChat Official Account. Setting up a WeChat Official Account became imperative for brands that are determined to establish their presence and raise awareness.Īt first, it wasn’t easy for a non-Chinese business entity to create an official account. A WeChat Official Account, also known as Business Account, or 海外特殊认证的国内服务号, is developed as a public account used by brands to reach their target audience and engage with customers and followers through various contents and WeChat functions. Naturally, WeChat became a sought-after tool for anyone who wants to increase their visibility and engagement in the Chinese market. Note that it is critical to choose the right type of official accounts you want to setup because it cannot be changed once it's registered.Source: Statista/Tencent WeChat Official Account However, if your business or service is more about content publishing, we would suggest you to register a subscription account so you can post content on a daily basis. You can get in touch and engage more with your clients both actively and passively, you will also be able to collect your client's details including age and location so you get to know your clients better.

Customers can view your company information and the account can act as a mini website with pages and a menu.

Access to more features compared to a subspriction account.

An Official Account will help you be more visible to Chinese users.

Let us explain why you should a choose service account over a subscription account: Foreign companies that want to enter and expand into the Chinese market should definitely setup a service account.

Should Foreign Companies Setup an Official Account For Their Businesses?Īs we mentioned in our previous post, it is an important branding element in China for companies to setup an official WeChat account.